MED327 - Radio Analysis

RTÉ Lyric fm is an Irish radio station owned by RTÉ launched in May 1999 focusing on classical music. Its target audience is ages 40+. It is available on FM throughout Ireland and via online for the rest of the world. The website is really basic but detailed which is ideal for it's older audience to access easily with things such as large symbols and icons to help direct them. The website has a really good layout and includes lots of important information such as presenter schedules, show information and podcasts too. It is so evident looking across many stations how important uploading podcasts are these days. You can tell the style of the station is aimed at both male and female elder listeners as the presenters don't speak any younger language. They speak slowly and simply and talk about the music giving us history on the pieces which as a fan of history myself but not classical music I found really interesting to keep listening on to. The mix of music knowledge ...

Sun fm is the only commercial radio station in Sunderland, so already is has a huge audience to work with. It was initially launched as Wear fm back in 1990 and then to SunCity but changed its name for the final time in July 1995 to Sun fm. Its target audience is aimed at around the 30-50 mark. Its music mainly focuses on contemporary and classic popular music. Licensed by Ofcom, the station also features live local news and traffic reports at least once an hour during the daytime too. The station in general is very local orientated with it's content and scripts all aimed at local events, businesses and stories. The station was previously owned by UKRD but was just recently took over last week in April 2018 by Nation Broadcasting. When it comes to the programming of the station, the daytime content is presented live and local from 6am till 7pm. Anything after those hours and on weekends are either pre-recorded or automated. The "Vodafone Big Top 40" chart is syndicated fr...